Italian winemaker, Matteo Correggia, added a beautiful idea to their wine bottle label: a short story.
Each one is written to complement the characteristics of the wine and to encourage you to put your feet up and savour both the story and the wine.
The clever design has won a stack of awards and created what may well be the first 'oeno-literary experience'.
It's an elegant way to use print's unique ability to engage the senses and connect positive emotions to your product.