Getting personal is the number one marketing trend right now.
Direct mail as a favoured way to advertise is on the ascent.
Variable data printing (VDP) doesn't stop at creating a piece of marketing with each recipient's name. The advances in digital printing mean you can directly target each of your customers with a personal version of your print products.
If you have an online store, check out your customers’ Wishlists and send them an offer in the post personally addressed to them for the items they want. You can even add a personalised map to show them how far they are from your shop or business or customise your mailout further by posting one version to your younger database and a different version to your older customers.
Boost your response rate with variable data printing.
A survey by data specialist Wilmington Millennium, revealed that recent improvements to the quality and targeting of direct mail are paying dividends. They discovered that 48% regarded direct mail as a good way for brands to connect with them and ranked direct mail and door drops as the most liked forms. That's a stark contrast to the 2.7% that website pop-up ads gained.
“There has been a great deal of effort put into responsible direct mail over the past few years, targeted and directed to the right people, so it’s good to see that effort is now paying off.
“When a correctly addressed and targeted piece of direct mail comes through the door, people are not seeing that as intrusive in the same way as a pop-up ad.”
Karen Pritchard, Product Director, Wilmington Millennium
Call us today for a chat about how we can work with you to create an innovative direct mail product that will have your customers reaching for the phone. We can even organise your graphic design and the mailout.