No matter how amazing technology becomes or how flash the latest innovations are, a business will always need good old-fashioned physical signage. There’s little value in having a stunning website if your customers can’t find the way to your front door. The trick is how to take the fabulous new and apply it to the time-honoured old without losing the best of both.
Getting the balance right is particularly relevant right now as Millenials are about to overtake Baby Boomers as the largest consumer group and already make up half the planet’s workforce. They want to see bright graphics and an authentic message.
Madelyn Postman, of brand consultancy Leidar says, “Millennials have high expectations in terms of branding and production values. They assume that interesting brands will be consistent though all their communications, including physical signage, and will stand out from other companies.”
Using signage in your workplace can boost morale, impress your clients, and create the much sought-after Instagrammable moment. London agency Spark 44 used new print methods to decorate the walls of their meeting room with large letters that spell out the company values, ‘BE BOLD. BE BRAVE. BE HONEST’ and repeated those words throughout their extensive office space as a way of reinforcing their ideals, inspiring their employees and creating opportunities for a social media hit.
Gurvinder Khurana, director and co-founder of design agency align, says: “Graphics and signage are huge in helping employees to take ownership of the part they play in the business. They make them feel part of the brand. But being clever about the way you do it is very important. People are conscious about not shoving a brand down everyone’s throats. Instead, it’s about a more subtle presentation.”
Having a consistent brand message across all your marketing is also vital. People trust companies more if they’re presenting the same message on their printed material, online presence, vehicles and physical address. One of the things we work hard on at Glide Print is making sure all your products are produced with the highest quality, particularly that your corporate colours look the same everywhere. It’s one of the major reasons a company gains credibility in their marketing and why using a print specialist pays off.
Not all printers are the same. Glide Print has decades of experience. We know what lasts well and what doesn’t. We also know what technique’s just been perfected or come down in price so you can make the most of new technologies and products. Unlike other printers who produce every job on the same machines, we source the best machines for your job so not one of your print products lets you down. At Glide Print, you get the same top quality and personal attention - on every job.
It’s a new decade. If it’s been a while since you updated your signage and way past time for something fresh and new, get in touch and we’ll tell you about some of the fabulous ways you can show off your brand and attract new customers with cost-effective print.
