Getting personal is the number one marketing trend right now. You can boost your response rate with variable data printing (VDP).
VDP doesn't stop at creating a piece of marketing with each recipient's name. The advances in digital printing mean you can directly target each of your customers with a personal version of your print products.
If you have an online store, check out their Wishlist and send them an offer for the items they want. Add a personalised map to show them how far they are from your business. Send a hip version to your younger database and a retro version to your older customers.
Let them know you know them.
A recent survey by data specialist Wilmington Millennium, revealed that recent improvements to the quality and targeting of direct mail are paying dividends. They discovered that 48% regarded direct mail as a good way for brands to connect with them and ranked direct mail and door drops as the most liked forms. That's a stark contrast to the 2.7% website pop-up ads gained.
That 48% is an increase of 7% from a similar survey in 2014 too.
Direct mail as a favoured way to advertise is on the ascent.
“There has been a great deal of effort put into
responsible direct mail over the past few years,
targeted and directed to the right people,
so it’s good to see that effort is now paying off.
Karen Pritchard,
Product Director, Wilmington Millennium
“When a correctly addressed and targeted
piece of direct mail comes through the door,
people are not seeing that
as intrusive in the same way as a pop-up ad.”
Call us today for a chat about how we can work with you to create an innovative direct mail product that will have your customers reaching for the phone.