Honouring the animals who also went to war.
From the thousands of horses that have carried our soldiers in every conflict since the Boer War to Simpson's donkey and the dogs who've run messages across No Man's Land, the purple poppy honours the four-legged soldiers of our armed forces.
You can wear it on its own or with your red poppy as you pause to remember the bravery and sacrifices made so we can live in peace.
Ultra-Violet is Pantone's Colour of the Year for 2018 so there's more than one good reason to get your purple on this Anzac Day.