TODAY'S MOST EFFECTIVE MARKETING STRATEGIES
What are the most effective marketing strategies?
The most effective marketing strategy is knowing what's working best that your competitors haven’t caught onto yet. With our world continuing to change at such a rapid pace, what we used to think are the most effective forms of marketing and what consumers are saying they respond to aren’t lining up.
We’ve created this overview for you of the best strategies that appeal to today’s consumer. Just don’t let on to your competition.
1. Respected US marketing experts RRD conducted research and discovered these channels
are the most preferred by consumers:
word of mouth
direct mail
in-store signage
2. Traditional marketing channels are being overlooked.
The research shows that even with high numbers of people looking forward to direct mail, the overall number of companies using it right now is low.
That makes it a perfect time to use print more, especially direct mail, because it’s an effective marking channel that’s underutilised. Your print marketing is going to stand out as personal and reliable while your competitors compete in saturated digital platforms.
This is great news for you.
Physical mailboxes aren’t crammed with mail anymore so your print mailouts are going to get noticed far more often and with more excitement than any digital advertising’s falling engagement rates.
It’s the younger demographics who are the most excited to receive direct mail too so you’re growing your future market by investing in reaching them.
51% of consumers overall were more excited to receive direct mail in the past year
than they were in the year prior.
Gen Y is most excited to receive direct mail.
[SOURCE: 2021-Q3: The (Un)Expected Report, Comparing 2021 consumer expectations to marketer priorities]
3. the most effective MULTI-CHANNEL combinations include print.
Using a single marketing channel can be effective but as the pace of change continues to challenge existing ways of thinking, stats reveal that
multi-channel marketing - where you use more than one platform to deliver your message - is now giving the best return on investment.
[SOURCE: The Future of Direct Mail White Paper, USPS.
MORE IS MORE.
The United States Postal Service found that print marketing combined with digital campaigns were effective across the whole customer journey “from awareness to consideration to transaction”. This means the most effective campaigns are when customers receive marketing at several points rather than just one.
[SOURCE: USPS, Future of Direct Mail White Paper] USPS
PRINT WORKS BEST.
| SIGNAGE | BROCHURES | DIRECT MAIL | BOXES | LABELS | MAGNETS |
| NOTEPADS | PRESENTATION FOLDERS | POSTCARDS | STICKERS |
DESIGN SERVICE
The visual impact of professional quality graphic design is crucial to the success of all your marketing products.
Our designers are fast, creative and professional. We can add to your existing products or create a beautiful design from your ideas.
Glide Print supply all design work from simple tasks like getting your artwork ready for print to creating complex documents such as annual reports and marketing packages. We work closely with our clients to make sure your branding is consistent and the print quality is excellent across all your products.
All of our designers are based in Australia, we don’t outsource our work overseas. You receive personal attention from someone you can talk to and meet. It’s all part of Glide Print’s outstanding service to you.
Like all our products, we supply our design services at Glide Print’s competitive prices.
All our knowledge and skill come at no extra cost to you so you know
you're getting the best quality for your budget and the process will be an easy one for you.
We're here to help.
If you'd like to find out more about the best way to create your a-frames
call us on (08) 9221 7514 email us or request a quote.