CATALOGUES ARE MAKING A COMEBACK
Here's why.
"Nearly half of catalogue readers (47%) have made a special trip to a store to buy a product after seeing it in a catalogue - which they otherwise would not have seen without reading the catalogue."
Roy Morgan, Finding 8020, Quality of engagement for catalogues stands apart from other channels
This latest research from Roy Morgan revealed that one third of all catalogue readers will read it from cover to cover and share it with someone else, and 53% of catalogue readers find them more useful than other forms of advertising.
One of the the surprises of the research is that, at 3.2 million, Millennials are now the largest reader group.
It's not just in Australia either that catalogues are making a comeback.
Harvard Business Review conducted a detailed study of consumer response to catalogues and found that response rates have been rising in the US too. Their experiment with an existing company saw a 600% ROI from the campaign.
"Their real power is how — for certain products — they increase the vividness of a product by enhancing consumer’s ability to visualise and imagine product usage experiences.
Vividness is highly influential in consumer behaviour as it can increase consumer involvement and joy in the purchasing process."
Jonathan Z. Zhang, Harvard Business Review, Why Catalogs Are Making a Comeback, February 2020
Give your hard to reach, time poor customers a well-produced catalogue to read.
Contact us to find out how.
DESIGN SERVICE
The visual impact of professional quality graphic design is crucial to the success of all your marketing products.
Our designers are fast, creative and professional. We can add to your existing products or create a beautiful design from your ideas.
Glide Print supply all design work from simple tasks like getting your artwork ready for print to creating complex documents such as annual reports and marketing packages. We work closely with our clients to make sure your branding is consistent and the print quality is excellent across all your products.
All of our designers are based in Australia, we don’t outsource our work overseas. You receive personal attention from someone you can talk to and meet. It’s all part of Glide Print’s outstanding service to you.
Like all our products, we supply our design services at Glide Print’s competitive prices.
All our knowledge and skill come at no extra cost to you so you know
you're getting the best quality for your budget and the process will be an easy one for you.
We're here to help.
If you'd like to find out more about the best way to create your a-frames
call us on (08) 9221 7514 email us or request a quote.